22 Apr

BMW of Darien Signs on as Presenting Sponsor of the New England Auto Museum Father’s Day Car Show June 17th in Norwalk


BMW of Darien, part of the Callari Auto Group was founded in 1967 by Felix Callari

BMW of Darien, part of the Callari Auto Group was founded in 1967 by Felix Callari

Norwalk, Conn. – New England Auto Museum has announced that BMW of Darien has signed on as the Presenting Sponsor of the 4th Annual Father’s Day Car Show to be held Sunday June 17th from 10AM to 3PM at Mathews Park in Norwalk.

Felix Callari had a passion for cars, beautiful, powerful automobiles He opened his BMW dealership in 1967 with the dream to blend that love of cars with the solid relationships he developed with fellow car enthusiasts in the hopes of creating a car business based on trust and knowledge. He did just that when he opened his first dealership with Saab, Triumph and Sunbeam in 1966, later adding BMW in 1967.

Felix Callari passed away in 2008, but his legacy lives on through his two daughters, Paula Callari (President) and Flavia Callari (Vice President). Currently, Callari Auto Group is comprised of BMW of Darien, MINI of Fairfield County and Volvo Cars Westport. Each dealership maintains the standards that Mr. Callari instilled in his employees through the many decades prior. Customer satisfaction, product knowledge, honesty and transparency are the hallmarks of Callari Auto Group.

Mr. Callari was a true pioneer in the automotive industry making the customer the number one priority. Because of his efforts, the three dealerships that make up Callari Cars are now poised to celebrate a combined 100 years of excellence. Last year, BMW of Darien celebrated its 50th year in the car business and while it continues to grow and evolve, its roots are still the constant mantra of 1967, honesty, integrity; product knowledge and service are the cornerstones of its success.

In its 4rd year, the NEAM Father’s Day Car Show takes advantage of its surroundings on the spacious lawns of the Lockwood Mathews Mansion Museum which provide a scenic backdrop for a spectacular collection of classic cars. The show provides a wide variety of attractions for car owners and spectators alike including tours of the Mansion and the neighboring Stepping Stones Children’s Museum as well as great BBQ food, ice cream and games.

The addition of BMW of Darien as Presenting Sponsor highlights the selection of the BMW 2002, which is celebrating its 50th Anniversary this year, as featured European marque.

The 2002 series was probably the most important model in BMW’s history. In the early 60’s,

BMW 2002 introduced in 1968 (Photo BMW Blog)

BMW 2002 introduced in 1968 (Photo BMW Blog)

although small cars like Isetta, 600 and 700 kept the Munich company alive, its image was mushy and the financial outlook was still poor. It was the 2002 series that changed its fate. This little 2-door sedan redefined the image of BMW. It combined a powerful engine and agile handling with solid German build quality and practical 4-people accommodation into a reasonably priced package. No one else had ever done that before. From 1966 to 1977, BMW produced 850,000 units of the 2002 series. That’s more than 4 times the number of the Isetta series and each car enjoyed a much higher profit margin. The car not only brought BMW a big fortune but also established the winning formula for the subsequent 3-Series to follow and sales success that continues to this day.

Anyone interested in showing a car at the Father’s Day Car Show may pre-register online at the New England Auto Museum website at only $15/per car or at the gate on the day of the show for $20/per car. All show cars will be welcome with no cut-off year. Spectator admission is free. Prizes will include awards for the Peoples’ Choice, the Mayor’s Choice, Favorite in Show and many more. Dash plaques will be available for the first 100 cars to register.

New England Auto Museum
The New England Auto Museum will be an exciting new attraction for the state of Connecticut and throughout the Northeast. This non-profit organization will build a first class facility dedicated to preserving, interpreting and exhibiting historic automobiles and automobile artifacts. It will serve as both an educational learning center as well as a display center to highlight an ever changing evolution of car history and its impact on society. Find more information at www.neautomuseum.org